Privacy policy

TrailPaw ("we", "us", or "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). TrailPaw is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services, we may collect contact details (name, address, phone number, email), financial information (credit card and payment details, transaction history), account information (username, password, preferences), transaction information (items viewed, purchased, returned or exchanged), communications you send us, device and network information (IP address, browser type, unique identifiers), and usage information (how and when you interact with the Services).

Personal Information Sources

We collect personal information directly from you when you create an account, visit the Services, or communicate with us. We also collect information automatically through cookies and similar technologies when you use our website. Additional information may come from our service providers who process data on our behalf, and from our partners or other third parties.

How We Use Your Personal Information

We use your personal information to provide, tailor, and improve the Services — this includes processing payments, fulfilling orders, managing your account, arranging shipping, facilitating returns and exchanges, and creating a personalized shopping experience. We also use your information for marketing and promotional communications by email or postal mail, and to show you relevant online advertisements. We use your information for security and fraud prevention, to authenticate your account and protect against malicious activity. We communicate with you using your information to provide customer support and maintain our business relationship. Finally, we use your information as required to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to Shopify, vendors, and third parties who perform services on our behalf, such as payment processing, data analytics, customer support, fulfillment, and shipping. We may share information with business and marketing partners for advertising purposes — you can opt out of targeted advertising at https://trailpaw.ca/pages/data-sharing-opt-out. We disclose information when you direct or consent to disclosure to third parties. We may also share information in connection with a business transaction, to comply with legal obligations, or to protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be shared with Shopify and third parties in other countries. To learn more about how Shopify uses your personal information, visit https://www.shopify.com/legal/privacy/app-users. You may exercise certain rights with respect to your personal information at https://privacy.shopify.com/en.

Third Party Websites and Links

The Services may link to third-party websites. We are not responsible for the privacy or security of those sites. Our inclusion of such links does not imply any endorsement of their content or operators.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information about children under the age of majority. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request deletion. We do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. We recommend you do not use unsecure channels to communicate sensitive information to us. We retain your personal information for as long as needed to maintain your account, provide Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Depending on where you live, you may have the right to access, delete, correct, or receive a portable copy of your personal information. You may also have the right to opt out of the sale or sharing of your personal information for targeted advertising purposes — you can exercise that right at https://trailpaw.ca/pages/data-sharing-opt-out. We support the Global Privacy Control signal; visit https://globalprivacycontrol.org/ to learn more. You may unsubscribe from promotional emails at any time using the unsubscribe link in any email we send. If you opt out, we may still send non-promotional emails related to your account or orders.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict our processing of your personal information, and to withdraw consent where we rely on consent as the legal basis for processing.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. You may designate an authorized agent to make requests on your behalf with appropriate proof of authorization. We will respond in a timely manner as required under applicable law and will not discriminate against you for exercising your rights.

Complaints

If you have complaints about how we process your personal information, please contact us. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. For the EEA, the list of supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. Transfers out of the European Economic Area or the United Kingdom will rely on recognized mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised Policy on this website and update the "Last updated" date.

Contact

For questions about this Privacy Policy or to exercise your rights, please email us at support@trailpaw.ca or contact us at Calgary, AB, Canada. For the purpose of applicable data protection laws, TrailPaw is the data controller of your personal information.